Ventura Projects

In Bloom

In Bloom

In Bloom, curated by Margriet Vollenberg, presents the works of five Dutch designers and is realized in
close partnership with Market Art + Design, the East End's premier modern and contemporary art fair.
The works give – each in their own remarkable way – a glimpse of the flourishing design culture
landscape in the Netherlands. Not only through the astonishing appearance of the pieces, but also in
the use of natural materials, references and elements. In Bloom presents the latest developments at
the forefront of contemporary Dutch design.

In the exhibition In Bloom, designer Linda Nieuwstad invites you to enter her dream world of flowers,
with larger-than-life velvet roses. REM Atelier also brings the outside world indoors with their unique
‘Growing Plants Indoors’ lights, which create an illusion of the exotic houseplant that doesn’t need any
water and can’t die, frozen in its temporary state. The natural form and function of the works of Studio
Jeroen Wand are directly influenced by the method of production, which resulted in the laminated
cabinet & tray and the rough and irregular vases. By contrast, the colorful vases of Handmade
Industrials, which are presented by the New York-based gallery Culture Object, are the result of
researching the qualities of different thermoplastics and industrial applications. And lastly, the XL
Medallion ‘In the land of the baked eggs’ by Carina Wagenaars tells a story about a world where
everything is beautiful and round.

Margriet Vollenberg is the founder and owner of Organisation in Design, based in the Netherlands and
with an office in Milan, Italy. Organisation in Design is the producer of the internationally acclaimed
exhibition platform Ventura Projects. As art director, Vollenberg curates various exhibitions such as
Ventura Centrale and Ventura Future in Milan and side events in major design cities like London,
Berlin, Dubai and New York City. With a keen eye for emerging talents, Vollenberg aims to offer
upcoming and established designers access to international markets.

Curator: Margriet Vollenberg
Exhibition Design: Dewi van de Klomp
Graphic Design: Stephanie Maris-Jonker

Text: Carlijn Bosch